Neural Responses to Unattended Products Predict Later Consumer Choices

Neural responses to unattended products predict later consumer choices.

Imagine you are standing at a street with heavy traffic watching someone on the other side of the road. Do you think your brain is implicitly registering your willingness to buy any of the cars passing by outside your focus of attention? To address this question, we measured brain responses to consumer products (cars) in two experimental groups using functional magnetic resonance imaging. Parti...

How Personality Traits Predict Design-Driven Consumer Choices

To further understand why a consumer’s choices are influenced by the aesthetic value of products (Hollins & Pugh, 1990; Bloch, 1995; Schmitt & Simonson, 1997), individual differences in design-driven consumer choices must be investigated. Previous empirical work suggests that the extent to which one pays attention and is responsive to the aesthetic value of products (Bloch, Brunel, & Arnold, 20...

Using neural networks to predict road roughness

When a vehicle travels on a road, different parts of vehicle vibrate because of road roughness. This paper proposes a method to predict road roughness based on vertical acceleration using neural networks. To this end, first, the suspension system and road roughness are expressed mathematically. Then, the suspension system model will identified using neural networks. The results of this step sho...

Consumer Responses to Green Products: The Influence of Psychological Collectivism

Neural responses to exclusion predict susceptibility to social influence.

PURPOSE Social influence is prominent across the lifespan, but sensitivity to influence is especially high during adolescence and is often associated with increased risk taking. Such risk taking can have dire consequences. For example, in American adolescents, traffic-related crashes are leading causes of nonfatal injury and death. Neural measures may be especially useful in understanding the b...